Sky aims high with new store network

The Colliers UK Agency team is advising Sky on its roll-out of new store network.

The concept brings Sky’s pay TV, mobile and broadband products to the UK high street, under one roof. Stores has now opened in Liverpool, Gateshead, Leeds and Glasgow and further outlets are due to open throughout the next year.

Sky has also struck a landmark deal with technology repair chain iSmash which will see some stores also offering professional repair and support for their
smart devices.

Colliers’ Dan Simms comments: "Sky stores represent a departure from traditional shops as, in the long-term, they will offer a new social hub for shoppers - whether they are looking for the latest Sky products, the assistance of Sky’s expert in-shop advisors, or simply looking to immerse themselves in all Sky has to offer."

The stores will be separated into designated themed spaces across an open-plan layout , encouraging easy conversation between Sky’s expert advisors and customers. It will also have a dedicated ‘Customer Hub’, complete with seating areas, that will enable existing customers to speak to advisors about their products.

The shops will also feature a dedicated ‘Access All Areas’ stage which will host various interactive experiences for customers. It will be used to create moments that entertain and surprise, putting customers at the centre of Sky’s extraordinary entertainment content and leading products.

Stephen van Rooyen, Sky’s Executive Vice President & Chief Executive Officer, UK & Europe, commented: "Our new Sky shops are a great way for us to showcase the amazing benefits and customer service we have to offer new and existing customers. We’re proud to see our shops opening at a challenging time for the UK high street, and alongside our partners at iSmash, we’ll bring service, innovation and convenience all in one place, under one roof, at a time when keeping people connected has never been more important.”

Julian Shovlin, Founder & Managing Director, iSmash said: “We’re incredibly excited by our partnership with Sky and the launch of our new store in Liverpool. With both brands offering complimentary products and services, and an aligned approach to customer experience, we believe that this collaboration will bring tangible benefits to our business and customers, keeping them connected to the devices
they love”.

dan.simms@colliers.com | +44 (0)20 7344 6869

View film of new sky store concept